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Marketers can certainly learn a thing or two from the pure-creative world about turning ideas into reality.

The type of celebrity and the stage of their career can greatly reduce your cost. Brands don’t have to spend seven figures to successfully use a celebrity. Informed marketers with limited budgets c…

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time.

I have to admit I do like 4. Talk about local events – but do it strategically! How can you do this strategically? Example of what NOT to do: Write about a local event. Post it on Facebook and expect to get a lot of shares. Then, get bummed out because you received 1 like and no shares. What h...

Learn the ten easy ways to create a brand experience using all the senses, not just the way something looks or a certain tagline. This list of brand elements will help you build a stronger brand identity—one that will help set you apart from your competitors.

A classic method of advertising that still working well today. Radio jingles make a company stand out and allows listeners to establish an emotional connection with your brand. Check out some of the Push Button Productions radio jingles and how our process works.

How can a brand create disruption by making a simple emotional impact? What drives consumers to liking or paying attention to any advertisement out there? The future of advertising is developing into a much deeper and psychological experience that we as consumers have ever experienced.

How can brands bring purpose into their work to create a better advertising experience for the consumer ecosystem?

These productivity tips cover everything from big-picture planning to the nitty-gritty details.

Does your call to action need a face lift? We've compiled a list of 20 different types of calls to action to help bring some variety to your sales pitch.