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The type of celebrity and the stage of their career can greatly reduce your cost. Brands don’t have to spend seven figures to successfully use a celebrity. Informed marketers with limited budgets c…

Marketers can certainly learn a thing or two from the pure-creative world about turning ideas into reality.

When I write content, I’m usually not that funny. My written jokes don’t go over too well, so I stick with solid, meaty stuff that helps my readers solv

Storytelling is an ancient art form, which has been proven to work for promoting products & creating successful branding. Learn how to create a brand story.

Learn the ten easy ways to create a brand experience using all the senses, not just the way something looks or a certain tagline. This list of brand elements will help you build a stronger brand identity—one that will help set you apart from your competitors.

How to get ahead in advertising? Stop caring so much.

Make your brand's visual content work for you with these tips.

Learn how to avoid the most common mistakes with measuring brand awareness.

How marketers can connect the dots between data and creative in their programmatic campaigns.

People absorb optical information faster and retain it longer than they do text alone. Try these tips and techniques to land your message with your target audiences.