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Unilever does not want to work with agencies or creatives that have a track record of working for companies and brands that badge and ‘woke wash’.

Avian WE will drive Danone’s Health and nutrition agenda across India.

The Holmes Report's annual Cannes CEO Roundtable finds a growing realization among marketers that "purpose drives reputation and reputation drives business."

Mars' Kimberly West made a succinct argument for activism: “Brand activism is the only antidote to purpose fatigue.”

A Holmes Report discussion at the Cannes Lions International Festival of Creativity gleaned insights from PR category jurists.

Edelman’s latest research shows relatability is nearly twice as important as popularity in terms of what attracts people to influencers.

“I am looking for someone who can help me solve my problems in a way that is meaningful to all of my stakeholders," says Aflac's Catherine Blades.

The agency will amplify the UK cinema chain’s brand strategy to drive footfall as part of an integrated campaign.

People moves; new work and an acquisition; terrorist attack comms guidance from the CIPR; podcast research from 4DC; State of the Media report from Cision; Jon Hughes joins PRCA board.

Virgin Voyages are setting out to not just sail responsibly, but to leave the ocean and its communities better off
The team is committed to minimising environmental impacts, promoting thriving local economies and playing a leading role in protecting and restoring the ocean’s health. In short, they want to make An Epic Sea Change For All – and their team over in Florida are absolutely practicing…

Envision Virgin Racing is preparing for the Swiss E-Prix this weekend and, with just three races left this season, they’re hoping for a good result
The team has already won two races this season and had a further three podium finishes. Despite currently sitting third in the championship, they have endured tricky qualifying results in the last two races.
Managing director Sylvain Filippi is confident they will return to form this weekend in Bern.. “This season of Formula E is by far the…

Washington Capitals Hats, Shirts, and Memorabilia is available at Monumental Sports Shop! Authentic Washington Wizards and Capitals Apparel and Merchandise from the Exclusive Fan Shop of the Washington Wizards and Capitals.

Following the Wizards selecting Rui Hachimura with the ninth pick overall in the 2019 NBA Draft, here are reactions from media members and outlets around the league.

CO2 emissions in g/km 207 – 206
The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the…

I’ve been privileged to meet many refugees over the years – most recently, in one of the world’s largest refugee camps in Ethiopia. They share devastating stories of suffering and loss, and of being forced to leave behind their loved ones to escape from violence, persecution and conflict. But refugees also give me hope in humanity, because many have never let go of their dreams and aspirations, and some are among the most inspiring, optimistic and uplifting people I’ve met
Image from The…

Welcome to BigCommerce’s Developer Diaries, where we’re tackling what it is like to work in ecommerce, as a developer.

Once the budget for your influencer marketing program has been approved, it’s time to consider some critical details
Does your brand have an influencer marketing strategy already in place?
If so, how successful was it? What kind of metrics were used to measure the success or failure of the influencer projects, and were they tied to bigger marketing or brand KPIs? It’s important to move beyond the “ pay and pray ” model.
What do the influencer marketing strategies of your brand’s competitors…

In celebration of Pride Month in the GTA, the CBC Toronto Proud To Shine campaign highlights five LGBTQ+ individuals who deserve the spotlight.

The work, which covers the US and Canada, is currently handled by Outcast Agency.

Data needs its own dose of diversity, according to speakers at Weber Shandwick’s fringe panel session.

Lexmark has signed in Iris Global Services as their Indian Distribution Partner to strengthen their SMB & enterprise business. Lexmark has been operating in India for over 10 years and has stepped up its interest in smaller businesses and micro-workgroups that remain an important and growing segment.