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Today, people and businesses rely on a website to attract customers and generate sales. Choosing the right keywords and coupling it with quality content properly optimized for Search Engine Optimization (SEO ) is how you can drive traffic to your website.

Email helps nurture relationships, build trust and, ultimately, encourage visits to your website that lead to a conversion. Are you doing it effectively?

Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.

Ensure your social media marketing strategy is on the right track with this simple list of fundamental elements.

It’s February and that means we’re smack in the middle of winter, which is also the middle of the school year. It’s the season when kids fervently hope for snow days and parents hope they don’t happen. As we head towards the second half of the school year, you’ve probably attended a few parent-teacher conferences and discussed your child’s education
Like peanut butter and jelly, school…

Even when PPC efforts fail, you can still gain insights to improve your next campaign. Here are some key lessons learned from a recent PPC failure.

Running a business? Want to boost sales? You need a social media marketing strategy! Here is how to start an effective social media marketing strategy.

After more than 25 years of searching, neuroscientists in the UK recently announced that they've discovered a woman who has an extra type of cone cell - the receptor cells that detect colour - in her eyes.